B-to-B Events
Is Your Trade Show Booth Fun?
How to bring your brand message to life at a trade show? Let us count the ways. There’s signage and graphics, high-tech experiences and theatre presentations, press events and cocktail parties, to name a few. But trade shows can also be a forum to release a brand’s more creative side. Like Lenovo did this year...
How to Increase Attendee Dwell Time
If you want to have a meaningful engagement with attendees in your booth, the first thing you have to do, after you get them there, is to encourage them to stick around. After all, your booth is an ideal touch point for cementing face-to-face relationships and providing hands-on information about your product or service. But...
Social Media Top Tip: The Cloud
In this regular series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
Trade Show Strategies: 10 Pros Weigh In
The days of in-booth demos and glassy-eyed product presentations are quickly going the way of the fax machine. In their place are trade show programs that are heavy on pre-show promotion, in-booth technology and laser-focused lead qualification strategies. Maybe the biggest shift changing the face of the trade show landscape is the consumer-generated experience. No...