B-to-B Events

In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America. This year’s coverage not only included quick information bites about each company, its culture and capabilities, but also took a more in-depth […]

No question about it, event marketing is one of those specialties that is demanding and exhausting. Kind of like brain surgery, minus the scalpel. The hours are long. The effort, gargantuan. But it is also one of the most creative and rewarding career paths a marketer can take. It may be filled with twists and […]

The top fabricators serving the event and trade show industry   They call it a “good problem” to have—when an industry is on such an upswing that there are more partners to choose from than ever before. But for your trade show team, and probably your procurement department that sources your trade show RFPs, that “good” […]

Live streaming services Periscope and Meerkat were the talk of the industry last year, with brands of every variety buzzing about how the platforms could boost their experiential programs. But in 2016, the conversation has changed. Facebook Live is the new kid in town, and if you’ve seen that mom with the Chewbacca mask—which is […]