B-to-B Events
Industry Spending and Changes: 2012 EventTrack Study
The Event Marketing Institute (eventmarketing.com) and leading experiential marketing agency Mosaic (mosaicxm.com) have unveiled the most comprehensive annual study of event marketing spending and activities ever fielded. The groundbreaking study found that event and experiential marketing spending by companies is growing much faster than the overall economy. The EventTrack 2012 study found that in a...
Quill.com Launches Dunder Mifflin Paper Tour
To generate media coverage and social media buzz around its new line of Dunder Mifflin paper, Quill.com from Dec. 13 to 15 distributed free reams of the paper via food trucks in Chicago, New York City and Los Angeles. A Twitter feed, @DMPaperTruck, informed consumers of the giveaway locations.
Then and Now: Mobile Tours
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this rolling installment, we re-examine some of 2007’s most popular...
ION Candy Truck Delivers Sweet Message to Ad Agencies
An ION television-branded mobile candy truck from Dec. 12 to 15 brought holiday cheer to advertising agencies along New York City’s Madison Avenue. The 24-foot-long truck, filled with an assortment of peppermint bark, toffee, candy canes and other goodies visited three to four agencies each day, for a total of 13 stops.