B-to-B Events
GM Rocks Chevrolet Trailblazer Launch in Dubai
Chevrolet this year executed the Dubai International Motor Show’s first-ever experiential vehicle launch. The Dubai show is typically locked down tighter than the plans for next year’s El Camino concept, but for the global launch of its Trailblazer SUV, Chevrolet needed to break with tradition. The brand unleashed a classic experience on the industry insiders...
Chrysler Opens Throttle With Ride-and-Drive
The Chrysler Group brought its ride-and-drive expertise to bear on its entire family of brands and created what it called the Ultimate Ride and Drive Experience for show goers at the Los Angeles Auto Show, which ended Sunday, Nov. 27. The experience enabled consumers to get behind the wheel and experience Chrysler, Dodge, Jeep, Ram...
Social Media Top Tip: Jim Spinello & Blake Cahill
This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, senior vp-marketing communications at Chicago-based event agency rEvolution, and...
