B-to-B Events
Promethean Uses Tour to Boost Trade-Show Numbers
When interactive learning technology provider Promethean saw trade-show attendance drop last year, it created the ActivClassroom Experiential Tour, which takes its products directly to customers and beefs up its experiences at industry events. The tour is geared toward school district decision-makers at K-12 schools, such as superintendents, principals, teachers and IT consultants. The tour travels...
AARP Orlando Event Goes Digital
Orlando@50+, the national event and expo sponsored by AARP that is expected to draw more than 25,000 people aged 50 and older to Orlando later this month, this year will feature the AARP Digital Experience, a virtual event that expands the reach of the three-day extravaganza for members, exhibitors and sponsors.
Cisco Live! & Networkers Virtual 2010
This year’s Cisco Live! event at the Mandalay Bay Convention Center in Las Vegas was a five-day paid conference featuring content-packed days and nightly networking opportunities.
The State of the Tchotchke
It can be looked upon as a throwaway element, but if that’s your promotional product modus operandi, you are probably just throwing away your money. If handled properly, the stuff you give away can come back to you in the form of brand loyalty and ROI. But the promo industry is in flux, with new...