B-to-B Events
Inside Microsoft
The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show, one of the largest technology events in the world.
Wired Magazine’s Media Lounge Rejuvenates at CES
Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited...
2007 EM Dream Team: Jeffrey Fulgham
Jeffrey FulghamDream Team title: Executive VP-Global MarketingCurrent position: Chief Marketing Officer GE Water
Creating Content that Connects with C-Level Executives
Tips for creating content that connects with c-level execs