B-to-B Events
Reese’s Launches its “Byte”-sized Candy at CES
Reese’s Peanut Butter Cups, the Official Candy of the Consumer Electronics Show, which was held Jan. 6 to 9 in Las Vegas, took its inspiration for the unveiling of its new Minis from a typical Silicon Valley product launch, but did so in its own sweet way. The candies, which Reese’s calls the “Next Big,...
Smart Goes High-Tech at the Detroit Auto Show
Smart makes one of the smallest production cars in the market. But belying its stature, the brand went tall and broad with its exhibits at this month’s North American International Auto Show at the Cobo center in Detroit. The brand kept its little efficient cars in the spotlight, not taking focus away, but enhancing the...
Brands Use iPads to Impress
Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.
Honda Brings Engineering to Life with 3D Models
The Honda National Dealer Meeting, which took place last June at the Denver Convention Center, lifted the lid off Pandora’s box, but instead of unleashing the evils of mankind, it portrayed Honda’s view of the world, its technology and approach to the future. This Pandora’s Box is a 3D media server that had Honda engines...