B-to-B Events
SAP Lets Customers Tell its Story at NRF
Software company SAP connected with potential customers at this year’s National Retail Federation show by leveraging its own current relationships.One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform from SAP to increase operational efficiency.“In many ways we find that people are much more receptive when it is someone...
Brands Share WOM Tactics
Cranium’s cult of personality keeps the love alive
The WOM Phenomenon
Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand new Dodge Caravan to get the day rolling. She loads her afternoon appointments into the minivan’s navigation system swings by...