B-to-B Events

Using Buzz Metrics

Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more...

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Generate Web Buzz Pre-event

As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.

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Closing the Deal with Demos

The demo in your trade show exhibit draws a crowd. Customers and prospects are mesmerized by what they see. They’re doing exactly what you want them to do: thinking about what your innovation could do for their business. Now what? Too many trade show demos stop short. “You have to use the demo to segue...

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