B-to-B Events
Closing the Deal with Demos
The demo in your trade show exhibit draws a crowd. Customers and prospects are mesmerized by what they see. They’re doing exactly what you want them to do: thinking about what your innovation could do for their business. Now what? Too many trade show demos stop short. “You have to use the demo to segue...
Brands Are Combining Budgets
Choosing the right crowd to hang out with is as crucial in marketing as it was in high school. Co-marketing is making more and more sense to a lot of companies with pinched budgets and a desire to reach a wider audience. What’s behind all this kumbaya? It could be the dragging economy that is...
Through The Customer’s Eyes
For software company SAP’s retail division the annual National Retail Federation Convention is among the biggest in its trade show portfolio. Held in January at the Jacob Javits Convention Center in New York City the show is a kickoff event of sorts for the brand which operates on a business schedule based on the calendar...
Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.