B-to-B Events
Targeting B-to-B Influencers
Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key opinion leaders is like a shotgun and not a rifle ” he says. “It’s generally gotten you in the neighborhood...
Alert The Media: Capitalizing on Trade Press
Your trade show presence is a huge investment. You spend big bucks on the exhibit space. Then there’s airfare cabs meals. You need to increase sales and wow the competition. One way to do that is by capitalizing on the trade press for increased—and positive—coverage. How can you achieve the kind of coverage you want?...
Event Permits: Making Sure a Sampling Program Follows The Rules
YOU'VE PROCURED THOUSANDS of samples trained brand ambassadors and are ready to hit the ground running. But even the most interesting and well thought-out sampling campaign can fall flat if your brand is hit with hefty fines from local municipalities and ushered out of the city limits before the fun even begins.
Full Circle
IN THE WORLD OF outdoor event setups tents may be the established superstar but domes are the up and coming indie starlet. What makes them so attractive? They’ve got range able to play a variety of roles in all kinds of programs. They offer a design aesthetic and a flexible layout that tents and mobile...