B-to-B Events

American Express Open, the arm of American Express that focuses on financial services for small business owners, on Nov. 3 in New York City held the fourth in a series of CEO BootCamps aimed at educating and inspiring female entrepreneurs. The CEO BootCamps, along with Small Business Saturday, are part of a strategy on behalf […]

Dreamforce 2014 could have been a nightmare for many conference organizers. The annual confab, sponsored by salesforce.com, the world’s largest provider of CRM software, this year drew more than 150,000 registered attendees, another seven million online viewers, 400-plus customer and partner exhibitors and offered 1,450 live sessions. Keynoters included former Secretary of State Hillary Rodham […]

Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having […]

Two weeks ago, EM spent a day at Dreamforce 2014, the mammoth software conference hosted by salesforce.com in San Francisco from Oct. 13 to 16. It was a day of education and exploration, clouds and crowds for the 140,000 attendees. Following are just a few of the highlights… in pictures.   Read our complete report […]

LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of event most of us get to experience maybe once a year—which is just the level of expectation the brand wanted to set. The gala launched a new LG TV and it brought together celebrities, press, executives, clients and student-finalists from […]