B-to-B Events

In this age of fickle foodies and Top Chefs, event attendees are expecting a certain kind of experience when satisfying their appetites. It appears food and beverage trends are following suit. Event marketers are incorporating exotic ingredients, as FX did for a horror-themed release party. Hosting pop-up dinners, such as Acura’s white party in Brooklyn. […]

The winners of the Event Design Awards have been announced (click here to check them out), and we thought we’d dig into all of the year’s top entries to find out which had their hands on the trends and ideas that will shape the experience design landscape in 2015. Here, five event design trends for […]

Rustic materials, industrial accents and simplicity are design trends making their way into our homes and businesses in 2015. And, not surprisingly, experiential marketers are tapping into these influences to make hip, industrial style statements like those found in the warehouses of Brooklyn and Manhattan’s gritty Lower East Side. Shipping containers, polished steel combined with […]

It’s been a rough year for the NFL. Well, a rough few years, especially in terms of scandals. The league’s had a perception problem about head injuries for years, and although it’s been taking some steps to address those issues, the more recent news hasn’t been good either. The Washington Redskins are a joke, and […]

When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.