B-to-B Events
At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own
You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure to break the speakers up into tight 20-minute segments and punched up the entertainment. But ask attendees what they love best and all they can think about is the snack break. Jeez. Fear not seminar warrior. There’s a way to...
Making a Trade Show Presentation Sing
Trade show presentations tend to fall into three categories. On one end of the spectrum are the flashy eye-catching theatrical presentations that set tongues wagging but say little about the brand’s product or service featured in the booth. On the other end is the straightforward product shill which gets to the point but leaves attendees...
Keeping Evergreen Events Fresh Year After Year
As a rule event programs that last past five years are dubbed solid successes. But longevity shouldn’t be an excuse for letting initiatives get stale. Even when the objectives and strategies remain the same the best campaigns are freshened up every few years. Here four tips for implementing change into your long-running event programs:
Measuring Success at Internal Events
Some events like sales-based programs or sampling-focused initiatives are easier to measure than others. But it can be particularly difficult to determine the ROI of an internal event or initiative where the objective is often delivering a message or product knowledge. But just because it’s tricky doesn’t mean it’s impossible. In fact some of the...