B-to-B Events

The 2014 National Sales Convention for Prudential Real Estate and Berkshire Hathaway HomeServices, which took place March 17 to 18 at the Music City Center in Nashville, achieved its highest satisfaction rating since 2007. A seamless main stage production, along with a consistent message for the 3,400 independent brokers and sales agents who attended, accounts […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s […]

There was a time when corporate gigs were, well, taboo. Artists felt they would be perceived as “selling out” and, maybe, that the atmosphere would be a little stale. But the music industry has changed and artists are no longer earning their keep from record sales alone. The tour is what’s contributing to the paycheck […]

Bitcoin is a fantasy. It’s a purely digital currency that is only worth anything because a community of folks on the internet have agreed that it is. They take that belief and use it to make purchases and trades and even exchanges for established currencies. For event marketers, influence is the currency of the day. […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events, design a more metrics-based portfolio and prove the power of live experiences. In the early days of YouTube, amateur videos reigned supreme. From keyboard cats to kids still […]