B-to-B Events
Women In Event Marketing: The First Edition
In the not so distant past women draped themselves on new cars like shiny hood ornaments and worked behind the scenes to help their bosses take credit for the perfect corporate event. But thanks to a few decades of cultural transformation the roles that were once the only choices for women in the event marketing...
Women in Event Marketing: Brungardt
Who she is: With 32 years on the job at HP 19 of them in trade shows and events Brungardt is an exception in a world where people usually jump from one company to another as they climb the corporate ladder. She strategizes with counterparts in corporate and other business units to set the framework...Women in Event Marketing
Who she is: Fontaine is the driving force behind Ford’s mission to get more people into its cars a key strategy as the company launches new vehicles including the 2009 Flex. Grassroots programs multicultural marketing the Ex Award-winning Warriors in Pink breast cancer initiative and placement in key TV programs from “American Idol” to Lifetime’s...Women in Event Marketing: Pollack
Who she Is: When Pollack joined Google four and a half years ago she was the first “official” events person at the company bringing 13 years of experience from the production side. That knowledge helped her build an in-house agency of nine people including herself as part of Creative Lab Google’s internal creative agency. Her...