B-to-B Events
Are Booth Babes an Antiquated Tactic?
Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo Beach CA-based Encore Nationwide Jerrie Williams-Spencer president and ceo of Roswell GA-based J Williams Agency and Joey Meyer president of Chicago-based Across the Nation Promo Model and Staffing to give us a report from the trenches:
SAP Lets Customers Tell its Story at NRF
Software company SAP connected with potential customers at this year’s National Retail Federation show by leveraging its own current relationships.One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform from SAP to increase operational efficiency.“In many ways we find that people are much more receptive when it is someone...
Brands Share WOM Tactics
Cranium’s cult of personality keeps the love alive