B-to-B Events

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events, design a more metrics-based portfolio and prove the power of live experiences. All the emphasis on data and measurement can be overwhelming to event marketers who must remember—just […]

So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social media efforts. Here is a rundown of additional measurement tools to deploy, some off-the-shelf, some proprietary, some tried and true, and some new […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events and design a more metrics-based portfolio. First, we take a look at how measurement has evolved in the industry. Event marketers have always believed in the ROI of their efforts. Trade […]

Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeopardizing their privacy by doing so. Geofencing, one of the hottest tools […]

With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company Salesforce.com. It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly […]