B-to-B Events
Cisco’s GSX goes virtual
Cisco takes its global sales meeting virtual for the first time in 20 years VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to...
Siemens Proves Measurement is King
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI
AARP goes techie for Vegas@50
AARP’s Vegas@50+ goes digital just like its tech-savvy attendees
The FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board