B-to-B Events

The idea that you can crowdsource the city of the future is a pretty compelling one. And the organizers of the popular TED conferences thought so, too. So much so that they awarded their 2012 TED Prize (a $1 million award given for “a creative and bold vision to spark global change”) not to an […]

DTS returned to the Consumer Electronics Show this year with new experiences designed to make a bold statement about the Los Angeles-based audio technology company’s focus on mobile. The 20-year-old brand, which provides audio tech to more than a billion consumer electronics products worldwide, also increased its investment in pre-show marketing strategies, incorporating “DTS Xperience” […]

Forget the “Shark Tank”—try a Mercedes-Benz Sprinter van. That’s where, thanks to app-driven ride service Uber and its partner PayPal, more than a dozen aspiring entrepreneurs had the opportunity to pitch their ideas to featured keynoters at the international LeWeb Paris conference Dec. 10 to 12. The campaign, Pitch In Style, was designed to promote […]

The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here, we bring you some top-level advice from industry insiders on how to connect with this important demographic. 1. Tap into Hispanic passion points—whether that be soccer, music or food. Jose Torrens, brand manager, multicultural marketing at Coca-Cola, says, “All of […]

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. This month, we’re going to talk about viral content, and how to better the chances that your brand’s photos and […]