B-to-B Events
Evolving Green Event Standards
Doing the right thing is not always easy. Just ask any marketer trying to build green marketing practices. Despite the fact that environmental awareness is at an all-time high the industry is still searching for a definitive system for qualifying sustainable events.
Shareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to house the 16 000 store associates and shareholders descending on its headquarters in Bentonville AR for three days in June. And there was no shortage of headliners willing to come to town to entertain them. Indeed Walmart’s dilemma was how...
Budget Cuts Didn’t Stop Chase
Managing a trade show exhibit with 70 percent less than last year’s budget is become a reality for some marketers. At a time when cfos are slashing marketing dollars like the tails off shrimp on a sizzling Hibachi grill one exhibitor—Chase—not only worked with the slashed budget; it achieved a two-to-one return on its trade...
Bring live peeps online with virtual events
For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event marketers worry that their attendees won’t sign up won’t show up or won’t know how to participate once they...