B-to-B Events
Prove program value with management software
Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds of data points into a useful format when the time could be used to analyze the metrics and show real results faster and more efficiently. How you ask can I analyze without having first compiled? Welcome to the 21st...
The Scoop About Inflatable structures
Inflatable structures are more than a lot of hot air. At fairs festivals even on the trade show floor these gigantic colorful creations can help sponsors advertisers and exhibitors stand out from the crowd. State Farm places inflatable billboards on golf course lakes at its LPGA-sponsored events (BBI Inflatable Display Systems handles). Nokia Studio a...
Going off the beaten path to save money
In this new era of thrift marketers are scouting out off-the-beaten-path venues like unsold homes and local cafés where they can throw their events and skip the expense associated with custom-built environments. An added bonus with these unconventional spaces is that the target demo often comes with the package.
New Exhibits Offer Pre-fab Costs
When budgets are tight exhibition designers can help you come up with solutions that still look great but cost less. Turning to some of today’s newest modular systems is one way designers are keeping budgets under control while creating a design statement that looks custom but isn’t.