B-to-B Events

January 28, 2010

Trade Shows: Tips For Bringing Celebs To Your Booth

Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors singers and athletes are nearly as likely to show up at trade events as buyers and the media—all in the name of posing for photos signing autographs and rubbing elbows with VIPs. Aside from...

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January 28, 2010

Media Events: Airforce Nutrisoda Gets Salon Style For Product Intro

To support launches in 12 new markets with a twist that reflects its “health spa in a can” positioning Airforce Nutrisoda is holding press events at a high-end premium spa in each city.   The first event was held in Chicago at The B Spot Chicago a salon that specializes in eyebrows and lashes. For...

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January 28, 2010

Trade Shows: E3 Announces Major Revamp

Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.Organizers said that starting next year the event will move away from the...

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January 28, 2010

Virtual Events Are Gaining Momentum

Love it or hate it there’s no stopping the trend: B-to-B events are moving from the convention center to the computer screen. Despite their high-tech persona the appeal of virtual trade shows and meetings is grounded in traditional metrics that are decidedly old school: cost-effectiveness reach and access to new audiences. What’s not to like?

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January 28, 2010

At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own

You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure to break the speakers up into tight 20-minute segments and punched up the entertainment. But ask attendees what they love best and all they can think about is the snack break. Jeez. Fear not seminar warrior. There’s a way to...

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