B-to-B Events

Yes, we were there. No, you were not. Yes, we ate fish and chips—and yes, we returned from London with a full field report of the brand activations you wish you saw at the 2012 Summer Olympics. From the Coke Beatbox that blew minds to the Cisco House perched above Olympic Park, our editors give you access to the pavilions, the hospitality, the activations and more.

Click here to download the whole package.

The Cisco House, a two-level b-to-b experience designed and built on the roof of the Westfield Mall and office park by the Stratford rail station, might just be the best Olympic experience few will ever set eyes on. And that’s the idea.

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you.

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.

The South by Southwest (SXSW) Music, Film and Interactive festival is one of the top centers for innovation in the global technology sector. Startups flock to the Interactive portion of the festival by the dozen to court investors and pitch new clients. Some are revolutionary, some are destined for the dustbin and some are uniquely suited to event marketers, and EM dove in to find the ones that you would be wise to look into and keep an eye on in the second half of 2012.

Borglar