B-to-B Events
2007 EM Dream Team: Jeffrey Fulgham
Jeffrey FulghamDream Team title: Executive VP-Global MarketingCurrent position: Chief Marketing Officer GE Water
Creating Content that Connects with C-Level Executives
Tips for creating content that connects with c-level execs
Creating Media Events that Attract the Press
Creating media events that attract the press like bees to honey
Marketers Share Their ’08 Predictions
2008 is barely a month old and it’s already shaping up to be a doozy. Campaign 2008 Wall Street woes and frequent use of the R-word in financial circles has everybody wondering what we’ll be facing in the months ahead. We asked six industry experts to weigh in on what we’ll all be talking about...