B-to-B Events

December 26, 2023

Year in Rearview: Our Top 10 Stories of 2023 Reflect a World, and Industry, Moving at the Speed of Culture

Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from...

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December 19, 2023

Women in Events 2023: A 15-Year Retrospective

In 2008, Event Marketer published its first-ever Women in Events special report, highlighting 20 women shaping the world of experiential marketing. The feature offered an in-depth look at women’s career trajectories in the industry through the years, while tackling some hard questions about the salary divide, the old boys’ club, the glass ceiling, taking risks,...

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December 18, 2023

Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events

Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., offers a hub of tailored editorial, video and professional development content—including inspiring stories, industry insights, job postings and entrepreneurial resources—as well as a platform for partners to connect with motivated and career-driven...

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December 15, 2023

Ideas: A Roundup of Top Experiential Exhibit Trends from 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits...

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