B-to-B Events
How Vox Media Revamped its Ultramodern Code Conference in SoCal
Even a bleeding-edge business and technology event like Vox Media’s annual Code Conference needs to be revitalized from time to time, and the forum’s 20th anniversary this year presented the ideal time to stir things up.
Five ‘Attractivations’ that Stole the Show at IMEX 2023
More than 15,000 event professionals gathered at IMEX 2023, Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits...
Quote of the Month: Event Marketers Share Insights on Successful Partner Collaborations
It’s been a roller coaster ride for clients and partners these past three years. People have come and gone, taking with them institutional knowledge. Marketing organizations have reorganized—some are lean, and some operate with a number of added roles and layers. Amid all this, audiences are evolving rapidly, and the pace of business is accelerating....
Zeiss Shares Five Ways to Make Sales Meetings More Fun
Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. Achieving both objectives while keeping the experience fresh...