B-to-B Events
Partner Perspectives: Three Ideas to Cut Your Exhibit Costs
Rising costs continue to be the No. 1 challenge for brands in the industry as organizations and their partners navigate economic headwinds and disruptive market dynamics. The 2022 Material Handling and Labor Rates Survey by The Exhibitor Advocate association showed a continued rate increase, which for certain services and markets outpaced inflation by double digits. Anecdotal...
Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent
Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. 27-Dec. 1 in Las Vegas. Dubbed Intel Park, the exhibit was anchored by Intel’s Tree of Innovation, which presented customer stories on its leaves...
Full Coverage: The 2023 Experience Design & Technology Awards
After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.
Q&A: 10 Minutes With Sabrina Gonzales of Shutterstock
A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what...