B-to-B Events
Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. 27-30. Top eyewear brands from around the world consistently level up activations at VEW, adding a touch of celebration and play to a b-to-b...
Six Ways Artificial Intelligence is Impacting Events—Plus Three Real-world Examples
Across creative, logistics, ops and the spaces in between, generative AI is emerging as an experiential marketing power tool that presents incredible opportunities—and risks.
Q&A: San Francisco Travel Association Discusses Event Safety and Business
Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if going by headlines alone, San Francisco is certainly getting the most heat. The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big...
The 2023 IT List: Recognizing the Top 100 Event Agencies
Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.