B-to-B Events
Field Report: How Money20/20 is Banking on Disruption
Sound-off virtual calls? No more, said the creators of the latest U.S. edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas.
Exhibit Design: Inside Mastercard’s Particle-Inspired Experience at Money20/20
To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations.
Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance
Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand...
Exhibit Design: Inspiration from the Festival Season’s Experiential Builds
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Here, we round up experiential strategies from the festival season to help inspire your exhibit design themes, builds and tactics to...