B-to-B Events
Gallery: Talking Business Growth and Culture at Agency Forum 2023
More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Keynoter...
Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing
From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to characters in series like HBO’s “Succession” and the televised court room drama style of actress and wellness mogul Gwyneth Paltrow. While publications like Vogue have declared quiet luxury a trend of the year, others argue it’s a lifestyle shift that’s...
Q&A: 10 Minutes with Kerry Lamont of Bombardier
On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Through its exhibit experiences, the brand showcases messages like its commitment to sustainability and wellness through technological developments (think: innovations in seating, air...
Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman
There’s a strong correlation between health and wealth, and Boss Women Media leaned into that notion for the triumphant in-person return of its Black Girl Magic Summit, hosted Sept. 30 to Oct. 1 in Dallas.