B-to-B Events
Monthly Pulse Survey Results: Mobile Tour Trends
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in July for an update on the mobile tour space, which is cruising through a busy season.
Motorola Recruits Cirque du Soleil Acrobats for the Reveal of its Razr+ Smartphone
If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone was a pop culture sensation (yes, we had one, and yes, we cherished it almost as much as our MySpace profile). The iconic device has since returned as a foldable smartphone, and for the global unveiling of its latest iteration,...
Green Lights: How Venues are Adopting Zero-waste Solutions and Reducing Emissions
Your monthly event sustainability update In our April Industry Pulse Survey, 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. As interest in producing sustainable events continues to grow, we’ve...
Cannes Lions 2023: Eight Creative Experiential Tactics We Loved
Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments...