B-to-B Events
Monthly Pulse Survey Results: The State of Outdoor Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events this summer.
New-era Networking: Tips for Making the Most of In-person and Online Connections
Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition.
Winners Announced: The 2023 B-to-B Hidden Gems
The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. Produced in the shadow of mega conferences and shows, which for years garnered the most attention from the press and the industry at large, this sector of events with fewer than 5,000 attendees not only were...
Reddit Pushes into International Territory with a Whimsical Booth at Germany’s OMR Festival
“There were no velvet ropes or ‘do you have an appointment?’… It stood out because it intentionally didn’t look like a b-to-b experience. It was a clear delineation from what a lot of our competitors were doing.” -Timo Pelz, VP-Business Marketing, Reddit Reddit’s experiential strategy includes bringing b-to-c vibes to some of the world’s biggest...