B-to-B Events
Photo Tour: 10 Steal-worthy Tactics from the INBOUND 2023 Conference
INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic. The sold-out b-to-b event marketing staple upped the ante for this year, boasting an additional 3,000 attendees, nearly double the number of educational sessions, a festival-style format, surprise-and-delight “drops” enabled by app push notifications, accessibility features, and much more.
Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how event measurement tools and strategies are being employed. Most of respondents reported that they’re benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top measurement tactics. (Look...
Podcast: Launch Stories—Creating an Event for an Industry
Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. But, with the right timing and the right strategy, the result of an event like this is a healthier, better connected, and legitimized community that can only boost business for all, as well as...
Employee Engagement: Six Tips for Building Experiences That Deliver Emotional ROI
Industries across the board are grappling with rising overheads and shrinking budgets, but there’s one area that businesses must be willing to invest in to stay afloat in today’s marketplace: their people. From the Great Resignation to “quiet quitting,” workers are demonstrating that they expect more than a pay stub for their hard work and...