B-to-B Events

February 27, 2023

CES 2023 Recap: 18 Brand Experiences from Across the Show Floor

More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square...

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February 13, 2023

Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. What’s more, automotive and mobility innovations extended beyond the West Hall as concept cars,...

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February 13, 2023

How Brands are Stirring up Experiences for Sober-curious Consumers

From Sober October to Dry January to the booming sober-curious movement, a fast-growing number of consumers are aspiring to lead more balanced lifestyles by cutting down on booze. And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen....

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