B-to-B Events
Podcast: Launch Stories—Creating an Event for an Industry
Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. But, with the right timing and the right strategy, the result of an event like this is a healthier, better connected, and legitimized community that can only boost business for all, as well as...
Employee Engagement: Six Tips for Building Experiences That Deliver Emotional ROI
Industries across the board are grappling with rising overheads and shrinking budgets, but there’s one area that businesses must be willing to invest in to stay afloat in today’s marketplace: their people. From the Great Resignation to “quiet quitting,” workers are demonstrating that they expect more than a pay stub for their hard work and...
Reddit Returns to Cannes Lions with a New ‘Reddit Recommends’ Activation
Reddit returned to the French Riviera with an all-new activation anchored by research. Reddit’s Cannes Lions HQ brought to life the conversations and recommendations that take place across its communities.
Monthly Pulse Survey Results: Mobile Tour Trends
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in July for an update on the mobile tour space, which is cruising through a busy season.