B-to-B Events
Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual...
Monthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer's all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in February on the "State of Work."
CES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square...
Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.