B-to-B Events
How Zeiss Developed a COVID-Safe Bubble to Host its National Sales Meeting
For a b-to-b company that relies on field sales to drive its business, formally recognizing—and energizing—the sales team is paramount. So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. But with a “Lead the Pack” theme, general sessions, breakouts,...
How Hospitality Workers are Creatively Filling Event Roles Amid the Labor Shortage
Signing bonuses, valet parking, all-time high wages and greater flexibility on scheduling. These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. At a time when many marketers begin returning to in-person events and venues start to reopen, they’re being confronted with a...
How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event
Salesforce’s Dreamforce returned Sept. 21-23, at Moscone Center in San Francisco, one of the city’s largest in-person events held since COVID-19 began. Themed as a “global family reunion,” the hybrid event offered panels hosted by Soledad O’Brien, cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and...
Winners Announced: The 2021 Ex Awards and EDTAs
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. The winners were announced live and in-person on Oct. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Known for 19 years as the...