B-to-B Events
Juanita Chavarro Arias Joins Event Marketer
Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine, a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub. Her experiences covering the world of attractions, theme parks and trade shows...
Special Report: Women in Events 2022
One of the biggest misconceptions about women in events is that because women often represent a majority across the event marketing industry, they must be doing well.
Meta Boost Small Business Studios Engage Entrepreneurs with Hands-on Workshops and Expert Support
The pandemic pushed many businesses online into uncharted virtual spaces, and understanding how to effectively navigate digital and social platforms didn’t happen overnight. In 2021, Meta’s Good Ideas Exchange identified content creation and creative strategy among the top pain points for business owners. Inspired by these findings, Meta launched a five-city tour offering hands-on workshops,...
Full Coverage: The 2022 Experience Design & Technology Awards
Our recognition of the best use of design and technology in experiential marketing If you’re reading this, you’re probably tired. Really tired. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Audiences are...