B-to-B Events
Five Insights on Developing an Impactful Virtual Event Measurement Strategy
In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts. Flash-forward to the present and the industry is taking full advantage of the data-rich environments virtual events provide by measuring their effectiveness...
Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour
In the absence of trade shows and expos, some b-to-b brands might have pivoted their event programming to digital, but for Hussmann, a manufacturer of display merchandisers and commercial refrigeration systems, the only effective way to educate its customers on its products and technology was to show them in person. Enter: The Shop the Future...
Fab 50 2020: Recognizing the Industry’s Top Exhibit Builders
We spotlight the industry’s top 50 builders in our annual guide Want to build an architecturally sound experience that’s as functional as it is beautiful? Better call the 2020 Fab 50. Yep, today’s top fabricators possess skillsets that make them uniquely positioned to build events and experiences that are both expertly live-wired and artfully crafted....
Full Coverage: The 2020 Experience Design & Technology Awards
Once upon a time, event technology was viewed as a “nice to have” or “if budget permits,” but it has rapidly evolved into the driving force behind some of the industry’s most spectacular campaigns. And in 2020, when we needed it most, event tech served as the backbone of countless program pivots, affording event marketers...