B-to-B Events
The 2020 It List: Recognizing the Top 100 Event Agencies
Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a...
Lessons from Ford’s F-150 Reveal: ‘If You Can Get it Done Today, Then Get it Done Today’
The coronavirus has forced some industries to come to a halt, but within the automotive space, in particular, brands have found innovative ways to shift their campaign strategies to keep the momentum going. This rings especially true for Ford and its F-Series, which produces a larger business than the revenues of the NFL, NHL, MLB...
Inside Atlassian’s Touchpoint-rich 2020 Remote Summit
Roughly a month before the 2020 Atlassian Summit, organizers made the difficult choice to shut the in-person conference down. Shortly afterward, the brand decided to transition the event to digital, adjusting its goals along the way to cater to the current climate. The move was announced on March 4, and from April 1-2 (the event’s...
Shock Waves: CES Retracts Plans for a Physical Show in January
After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback....