B-to-B Events
How Facebook and IBM Took Conferences Digital in Different Ways
In the two weeks that it became clear COVID-19 would be choking out events in North America, with travel restrictions and quarantine orders setting off in domino effect, event teams behind their season’s b-to-b events had a big decision to make: to postpone or to pivot. For those companies that pivoted, it was a race...
2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting their favorite quick-serve restaurant. But the fandom? Well, that lasts a lifetime.
Full Coverage: The 2020 Ex Awards
The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed significantly in four months, but in our 18th annual Ex Awards program, we offer 93 reasons to keep your chin up—and keep going. With all-new categories folded into the program designed to recognize events in every shape and form, this...
Practice Makes Perfect: Inside Veritas’ Live Virtual Global Sales Meeting
There’s an elephant in the room when it comes to many virtual events: Not all speakers are as comfortable talking to a camera or screen as they are to an audience. They can’t feed off the energy in the room when, technically, there isn’t a room. In approaching a virtual pivot for its annual sales...