B-to-B Events
Latest News: How the COVID-19 Pandemic is Impacting Events
Here we bring you the latest updates on how the global event community is responding to the rapidly evolving coronavirus (COVID-19) pandemic RESOURCES: Five Tips for Developing a Robust On-site Health Security Plan Four Issues to Consider When Negotiating Event Contracts Amid COVID-19 Industry Experts Forecast What’s Next for the ‘New Normal’ Reopening Lessons from...
Game On: Seven Insights on Formulating an Esports Marketing Strategy
Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...
American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star
As the Official Card of the NBA, American Express touches every corner of the organization, from the league executives to the teams to the players to the merchants to the fans. At NBA All-Star Weekend in Chicago, Feb. 14-16, the brand took the time to engage some of those partners in a relevant setting. Recognizing...
Cruise Takes Cues from the Museum Space for its Origin Launch Event
The future of mobility is a complex subject, so for the launch of its autonomous production vehicle, Cruise Origin, Cruise turned to museum-style installations to introduce press and employees to the self-driving, all-electric vehicle. The event needed to illustrate that Cruise Origin is not a concept vehicle (it’s ready for production), and that it’s going...