B-to-B Events
B-to-B Networking: Five Fresh Ways to Cultivate Connections
Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective.
How Moët & Chandon is Popping Bottles with Cultural Pioneers
Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is lifting a glass to cultural pioneers in cities across the country with the Nectar of the Culture event series, launched with the release of a limited edition bottle of Nectar Impérial Rosé. The brand partnered with Jonathan Mannion, an iconic...
The Power of Experiential—10 Brand Executives Weigh in
In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs...
Looking for Event Food Inspiration? Trends Top Chefs Are Talking About
You can expect more progressive event food and beverage menus that reflect sustainability and wellness messaging this year, according to the National Restaurant Association’s “What’s Hot: 2020 Culinary Forecast.” The annual report features survey results from more than 600 American Culinary Federation chefs. The overarching theme this year: New alternatives. Among trends heating up for...