B-to-B Events
Meet This Year’s Participants: Women in Events 2019
Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.
How to Prep for the New Year Like a Dream Teamer
We’re building our new B-to-B Dream Team—now accepting nominations for our fifth annual recognition program focused on b-to-b event marketers As 2020 approaches, we’re going back to the future to ramp up for our fifth annual B-to-B Dream Team initiative, gleaning insights and inspiration from our 2019 roster to prepare for the year ahead. Last...
Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus
Automotive launch events are designed to dazzle audience members, often taking the shape of a stage presentation and flashy reveal moment, but Audi Russia flipped the standard format on its head to introduce its new compact SUV, the Q3. Straying from the typically buttoned-up auto launch, the brand transformed its event into a three-act circus,...
Fab 50 2019: Recognizing the Industry’s Top Exhibit Builders
Our Annual Editorial Listing of the Industry’s Top Builders We call them fabricators, but really, they’re chief structural problem solvers. This year, they suspended a grassy meadow 40 feet in the air, created a paper shredder photo op attendees could climb into and figured out how to fashion exhibit walls made of suspended fabric...