B-to-B Events
Study: How Brands are Addressing the War on Plastic
It’s no secret that plastic waste is wreaking havoc on the planet, and the fact that the material takes more than 400 years to degrade is adding insult to injury. Indeed, a staggering 91 percent of plastic ends up as trash, and experts predict that by the middle of the century, our oceans will contain...
New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks
New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global...
Launch Events: Lighting Design Ideas from Samsung Unpacked
Samsung Unpacked, the brand’s biannual product launch event, unveiled the company’s Galaxy Note10 and Note10+ line of premium smartphones, an updated S Pen, the Galaxy Watch Active2 and Galaxy Book S devices to an audience of more than 2,800 media, influencers and techies—along with 2.29 million livestreamers—at Brooklyn’s Barclays Center in New York City Aug....
Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23
To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths...