B-to-B Events

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Dannielle Simpson’s pathway into event marketing is one that many can relate to: “I accidentally fell into it,” she says. She started as a pre-med student […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Collin Hummel considers himself a storyteller first. His role at 3M revolves around crafting messaging and experiences that stick, and beyond. “You probably think of 3M […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Across 16 years of experience, Tom Flynn has touched nearly every facet of event marketing, and he can trace his career back to a single college […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Who would’ve thought a 17-year career in baseball would lead into tech? But that’s the story behind Amy Loskutoff’s professional journey that started with interning for […]

Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]