B-to-B Events
Inside GitHub Universe’s Secrets to Making Attendees Feel Included
Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco, could see themselves and celebrate their individuality at every turn of the event. And that was by design. The annual tech show for programmers who use the brand’s hub for code sharing, publishing and networking leaned on the concepts of...
Stories of the Year, No. 10: Google’s Playground Wins CES
In what was widely described as “Disney World at CES,” Google took home the prize for the most buzz-generating event of the annual consumer technology show—a theme park ride. Built into the second floor of its mega booth outside the convention center, Google literally took attendees on a multisensory ride through vignettes that told the...
Meet This Year’s Participants: Women in Events 2019
Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.
How to Prep for the New Year Like a Dream Teamer
We’re building our new B-to-B Dream Team—now accepting nominations for our fifth annual recognition program focused on b-to-b event marketers As 2020 approaches, we’re going back to the future to ramp up for our fifth annual B-to-B Dream Team initiative, gleaning insights and inspiration from our 2019 roster to prepare for the year ahead. Last...