B-to-B Events
Five Insights from General Mills on Creating Experiences for Gaming Audiences
Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga,...
Five Ways to Tap Into the ASMR Trend
ASMR is trending, but doing it well takes more than a light touch If you’ve ever felt that lovely tingling sensation while having your hair brushed or heard something in such a tone it made you shiver, then your body has experienced ASMR, or an Autonomous Sensory Meridian Response. All the rage on YouTube,...
Technology, Lifecycles: More Key Insights from the Millennial Impact Report
More evidence that millennials aren’t as tech-obsessed as marketers might think. Among key findings for researchers in the 2019 Millennial Impact Report, which includes data analysis from 10 years of studies on millennials and causes, is the role of technology in the lives of millennials and how they leverage technology to engage in causes and...
Inside the Brand X Challenge: The Next Generation of Experiential Marketers
Welcome to the Brand X Challenge. In an effort to raise awareness for the experiential industry as a potential career path—thereby “priming the pump” today for tomorrow’s talent pool—Event Marketer, leading event agency MAS Event + Design and Uber teamed up on a national student experience design competition. The Brand X Challenge invited students across the...