B-to-B Events
Q&A: Auto and Financial Categories Pose Opportunities for Brands in Esports
Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are no longer relegated to the age-old stereotype. You know, the one in which a lone player holes up in his basement for hours on end, hopped up on caffeine, speaking to no one. Esports fans have diversified beyond this cliché,...
How One-on-One Interactions Drove Engineer.ai’s Conference Strategy
Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each year, making it a prime setting for tech brands to share the perks of their products with a captive audience. For Engineer.ai, a startup that helps entrepreneurs bring their ideas to life through customized software, North America’s fastest-growing tech conference,...
How Samsung’s Unpacked Event Engaged Viewers Live and Virtually
There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...
Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers
With the meteoric rise of business opportunities in esports, brands are jockeying for a piece of the action with sponsorships, experiences and, in the case of Miller Lite, a beer can you can play video games with. Miller Lite introduced a 10-button “Cantroller,” crafted with a flexible circuit board, Bluetooth technology and a three-hour (rechargeable)...