B-to-B Events
Canceling Your Event? Four Insights on Pivoting to Digital
As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the...
Five Health Safety Tips for Events
Face masks are out, hand-washing is in, and managing attendee fear is paramount. Welcome to events in the age of the coronavirus (COVID-19).
Latest News: How the COVID-19 Pandemic is Impacting Events
Here we bring you the latest updates on how the global event community is responding to the rapidly evolving coronavirus (COVID-19) pandemic RESOURCES: Five Tips for Developing a Robust On-site Health Security Plan Four Issues to Consider When Negotiating Event Contracts Amid COVID-19 Industry Experts Forecast What’s Next for the ‘New Normal’ Reopening Lessons from...
Game On: Seven Insights on Formulating an Esports Marketing Strategy
Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...