B-to-B Events
Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience
Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster...
Women in Events Week 2019: One week. 20 cities. Unlimited connections.
Ladies, mark your calendars for Women in Events Week, Oct. 21-24—a series of events designed to connect, inspire and acknowledge women in event marketing. One week. 20 cities. Unlimited connections. Register today: womenineventsweek.com.
Five Insights from General Mills on Creating Experiences for Gaming Audiences
Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga,...
Five Ways to Tap Into the ASMR Trend
ASMR is trending, but doing it well takes more than a light touch If you’ve ever felt that lovely tingling sensation while having your hair brushed or heard something in such a tone it made you shiver, then your body has experienced ASMR, or an Autonomous Sensory Meridian Response. All the rage on YouTube,...