B-to-B Events
Inside the Brand X Challenge: The Next Generation of Experiential Marketers
Welcome to the Brand X Challenge. In an effort to raise awareness for the experiential industry as a potential career path—thereby “priming the pump” today for tomorrow’s talent pool—Event Marketer, leading event agency MAS Event + Design and Uber teamed up on a national student experience design competition. The Brand X Challenge invited students across the...
At Uber Elevate, Innovations and Experiential Make Flying Cars a Reality
Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching commercial Uber Air aircraft by 2023, assembles key stakeholders from the worlds of aviation, government, investment and tech interested in urban aviation. This year’s event at the Ronald Reagan Building in Washington, D.C., June 11-12, also focused on innovative Uber...
How Brands ‘Win with Millennials’ and More: Six Things Marketers Have Said
Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping away at strategies to engage the once dismissed millennial generation. Armed with insights that millennials craved experiences over things—shared experiences, especially—brands recognized a pathway for engagement through experiential programs. The Case Foundation’s latest Millennial Impact Report details 10 years-worth of...
The 2019 It List: Recognizing the Top 100 Event Agencies
The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business Our annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, we...