B-to-B Events
The Wait is Over: Behold, the 2019 Ex Awards Finalists
The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.
EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each touchpoint reflected the storyline of Amazon’s upcoming series “Good Omens,” in which an angel and a demon partner up to save the world ahead...
Meet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections
As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight some of the sessions and speakers in store at the show this year, May 14-16, at Caesars Palace Las Vegas. First on our list: “AT&T + Esports: Building Human Connections Through Non-Traditional Sports.” Here’s what you need to know: Esports...
Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How
There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event...