B-to-B Events
Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How
There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event...
Introducing the 2019 Dream Team… The Sharpest Minds in B-to-B Events
Their paths to events vary, but they all share that collective spark—that “…and I was hooked” moment. In our fourth annual showcase of the b-to-b event marketers we’d pick for our “dream” brand marketing department, we uncover why it’s such an exciting time to be on the business side of the event industry.
Social Media Tip of the Month: Instagram TV
Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, is still relatively new, the platform has potential for brands that have compelling content to share. The standalone mobile app offers several benefits. For one, all videos are full-screen and vertical—exactly the way...
Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon
If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgo traditional activations...