Trade Shows
NRF 2025 Ideas: Four Experiential Tactics We Loved
They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year,...
Video: 29 Questions with Panasonic at CES 2025
Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis? We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth.
Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles
Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura...
NRF 2025: Five Exhibit Design Trends from Retail’s Big Show
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people...