Trade Shows
CES is Moving Forward with a Physical Event in 2021
Even with the cancellation of major conferences and events leading into 2021 in the wake of COVID-19, the organizers behind CES are banking on the swift return of live. The Consumer Technology Association (CTA) in May confirmed in-person plans for its annual technology trade show, announcing that the event would take place as scheduled from...
How to Think Like a Non-endemic Exhibitor: American Express at CES
Activating as a non-endemic brand at a trade show like CES brings with it the added challenge of demonstrating your relevance while rising above the crowded landscape. For the last three years, American Express has broken through by avoiding technology at the annual show for consumer electronics—instead, swooping in to be of service to attendees....
Leaning on the ‘Unexpected,’ American Express Invites a Magician to CES
Event marketers have to strike a balance in embracing the “unexpected.” There has to be relevance. It has to be the best version of what that unexpected idea can be. And it has to be an easy experience for attendees, especially at a show like CES. For the past several years, American Express has checked...
Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR
The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...