Trade Shows
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...
Acrobats Bring Success Factors Messaging to Life
To highlight its acquisition by SAP and establish itself as a leader in the human resources management solutions space, Success Factors, a cloud-based software provider, took its exhibit at the 2015 HR Technology Conference & Expo to new heights—literally. Success Factors incorporated a 20-foot-tall vertical wall within its exhibit footprint and unleashed a cadre of...
How to Handle the B-to-B Event Venue Shortage
The big squeeze: booming economy + increased experiential spending It’s a problem most industries would love to have—so much business that there aren’t enough places to put it in. For b-to-b event marketers, that means convention centers in major cities are already booked up five, 10, as much as 15 years in advance. Key dates are...
12 Tips For Locking Down An Event Space
Experts weigh in: How to navigate a tight venue market and secure a space for your events 1. Brace for sticker shock, especially the hotel rates. “Not only is the event industry strong, but transient business demand is very high in most major cities, too,” says Michael Hughes, managing director-research and consulting at the Event...